摘要：The research solves the problems of analyzing the main approaches devoted to the study of clip thinking, examines the relationship of the phenomenon of clip thinking and attention. An empirical research provides an assessment of the level of clip thinking among representatives of generations X and generations Z; the features of attention are researched among representatives of generations X and generations Z; the existence of interconnections between the characteristics of clip thinking and the characteristics of attention among representatives of generations X and generations Z; significant differences were established between the characteristics of clip thinking among representatives of digital and upnetwork generations.
