摘要：That paper is motivated by the fact that the development of export potential of higher education is one of the most significant trends in the modern world educational space. The main form of export higher education in Russia is the training of the international students at local universities. In recent years, there has been an increase in the number of foreign citizens studying at Russian universities. However, in order to attract young people from foreign countries, it is important to identify the level of satisfaction of university students with the content of educational programmes, primarily at the master's programs. The study shows the need to strengthen the practical orientation of programs and focus on the individual needs of certain groups of international students, taking into account their future careers and socio-cultural practices in the country in which university graduates are going to work in the position of manager.
