摘要：The aim of this text is to present the results of the research we carried out on a group of inhabitants of the Czech Republic who actively (or at least occasionally) engage in sports activities. The aim of the research was to analyse the consumer behavior of athletes in the Czech Republic with an emphasis on their use of health food stores and their habits in monitoring the nutritional values of food, in the content of sugar and carbohydrates in the food they consume. Excess sugar consumption; obesity; and, conversely, the issue of a healthy lifestyle and the growing interest in healthy “alternative” lifestyles, have often been a subject of debate. The research has shown, among other things, that 58% of respondents consume sugar; 70% of men and 88% of women shop at health food stores at least occasionally; and the most monitored values are calories, carbohydrates, and sugar.
