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  • 标题:CORPORATE SOCIAL RESPONSIBILITY APPLICATION AND ITS EFFECT ON IMAGES AND TRUST IN PT. ANGKASA PURA I BANDAR UDARA I GUSTI NGURAH RAI
  • 本地全文:下载
  • 作者:Marthias D. ; Budhi M.K.S.
  • 期刊名称:Russian Journal of Agricultural and Socio-Economic Sciences
  • 印刷版ISSN:2226-1184
  • 电子版ISSN:2226-1184
  • 出版年度:2019
  • 卷号:91
  • 期号:7
  • 页码:3-14
  • DOI:10.18551/rjoas.2019-07.01
  • 语种:English
  • 出版社:Russian Journal of Agricultural and Socio-Economic Sciences
  • 摘要:The Aerospace Business developed rapidly in this long time. If the airport service company asked for its assistance to continue for a long period of time to grow the image and trust in the company, it must always service customers' needs to the community and society in general and support economic activities and economic development and empowering and developing economic needs as well as the social conditions of the community. This form of corporate responsibility can be done with the concept of Corporate Social Responsibility (CSR). This research relates to the understanding of CSR to Corporate Image, CSR to Trust, Image to Trust and CSR to Trust through Image. The object of this research is PT. Angkasa Pura I (Persero) I Gusti Ngurah Rai International Airport, Bali. The data source used consists of primary data and secondary data. Primary data obtained through airport user questionnaires and secondary data obtained by PT. Angkasa Pura I (Persero) I Gusti Ngurah Rai International Airport Bali and BPS. The data analysis technique used is quantitative analysis using the Structural Equation Model (SEM) model with the AMOS program. The research conducted has a significant influence on the implementation of CSR on the Company's Image and Trust, and the Corporate Image mediates the effect of CSR on Trust in the Company. The CSR program gives companies access to contribute to the community to surrounding companies, and at the same time will create a positive relationship with the company in the eyes of stakeholders.
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