期刊名称：Journal of Tourism, Heritage & Services Marketing
电子版ISSN：2529-1947
出版年度：2020
卷号：6
期号：1
页码：3-8
DOI：10.5281/zenodo.3603167
语种：English
出版社：Alexander Technological Institute of Thessaloniki
摘要：The present study investigates the factors that affect visitors’ satisfaction and their future behavior. A survey based on the dimensions of SERVPERF among 632 visitors in two distinct in terms of atmosphere, exhibits and activities museums, the Archaeological Museum and the Museum for Science and Technology in Thessaloniki (Greece) provides the empirical evidence. The results indicate that the five dimensions of SERVPERF can successfully determine the degree of visitors’ satisfaction and predict future behavior. Future behavior is often subject to visitors’ place of residence. The type of museum is also a significant factor affecting satisfaction and future behavior. on and loyalty.
