出版社：Universidade Federal de São Carlos - UFSCar/Sorocaba
摘要：The purpose of the presented article is to study the strategy of the Hublot company at all stages of its life cycle, and the tasks of the study include the study of the history of the company's development and its competitive advantages in the watch market. Aspects of competition in the luxury watch sector are reviewed, as well as measures taken by the company's management to mitigate the effects of the coronavirus pandemic in 2020.
