摘要：To encourage college students to start their own businesses, entrepreneurship education must go first. In the entrepreneurship education of college students, we should first understand the motivation of college students to start their own businesses and the reasons why they do not want to start their own businesses, and then give targeted guidance and incentives. By classifying and summarizing the questionnaire survey data, this paper summarizes the main reasons why college students do not want to start their own businesses, as well as the main motivation for college students to start their own businesses, and carries out in-depth analysis, and finally gives targeted guidance and incentive measures for college students to start their own businesses.
