期刊名称：Evolutionary Psychology: an international journal of evolutionary approaches to psychology and behavior
印刷版ISSN：1474-7049
出版年度：2016
卷号：14
DOI：10.1177/1474704916673841
语种：English
出版社：Ian Pitchford, Ed.& Pub
摘要：Color-in-context theory is the first theoretical framework for understanding color effects in human mate preferences, arguing that red clothing enhances attractiveness ratings. Here we present three empirical studies failing to support this prediction. We aimed to extend the current literature by differentiating color effects by temporal context (short-term vs. long-term mating). Experiment 1 involved Dutch participants rating a woman in red, white, and black on (sexual) attractiveness. Experiment 2 replicated the first experiment with an American sample. In the final experiment, we aimed to replicate a study that did find evidence of a red effect, using a substantially larger sample size. The results from each of the three studies (totaling N = 830 men) fail to support the red effect. We discuss the implications of our results and avenues for future research on red effects and attractiveness.
