标题：COMPARATIVE ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY AND PROMOTION ON ONLINE TRANSPORTATION SERVICES CUSTOMER SATISFACTION IN PALEMBANGS, INDONESIA
期刊名称：Russian Journal of Agricultural and Socio-Economic Sciences
印刷版ISSN：2226-1184
电子版ISSN：2226-1184
出版年度：2020
卷号：106
期号：100
页码：206-224
DOI：10.18551/rjoas.2020-10.23
语种：English
出版社：Russian Journal of Agricultural and Socio-Economic Sciences
摘要：This study aims to analyze and test the customer satisfaction model of online transportation services in Palembang. The variables observed in the customer satisfaction model are service quality and promotion. This study uses primary data obtained by distributing questionnaires online using google doc. The respondents in this research are people who live in Palembang city at least 17 years old and people who have used go-ride and grab-ride online transportation services at least 10 times in the last 3 months. The sampling technique included in this study used accidental sampling. Data analysis with multiple regression methods (ordinary least squares) was carried out by researchers using the SPSS program to determine the effect of service quality and promotion on customer satisfaction. The result reveals that the quality of go-ride and grab-ride services has a significant effect on Customer Satisfaction of Online Transportation Services in Palembang City and the Go-ride and Grab-Ride Promotion variables have a significant effect on Customer Satisfaction of Online Transportation Services in Palembang City.
