首页    期刊浏览 2024年11月29日 星期五
登录注册

文章基本信息

  • 标题:Is the formalization of NPD collaboration productive or counterproductive? Contingent effects of trust between partners
  • 本地全文:下载
  • 作者:María Pemartín ; Ana I Rodríguez-Escudero
  • 期刊名称:BRQ Business Research Quarterly
  • 印刷版ISSN:2340-9436
  • 出版年度:2021
  • 卷号:24
  • 期号:1
  • 页码:2-18
  • DOI:10.1177/2340944420916307
  • 语种:English
  • 出版社:Elsevier
  • 摘要:New product development (NPD) collaborations with external partners involve high coordination costs and run substantial risks. Formalization seems to be an effective mechanism to mitigate said costs and risks, although the issue of whether formalization actually proves productive or counterproductive remains an open question. This study empirically analyses the direct impact of formalization and the interaction effect between formalization and trust between partners in order to gauge their influence on NPD collaboration performance. Findings indicate that formalization directly boosts the quality and novelty of the new product developed in collaboration, but that it does not affect adherence to schedule. In addition, trust reinforces the productive effect of formalization on new product quality and novelty, and makes the impact of formalization on adherence to schedule positive. However, without trust, we find a null impact of formalization on new product quality and a counterproductive impact on adherence to schedule. These results suggest that formalization and trust may complement each other, reinforcing each other’s positive effect on new product quality and novelty and presenting a positive synergistic effect, while helping to overcome the counterproductive effect of formalization on adherence to schedule.
  • 关键词:NPD collaboration; formalization; trust; new product quality; new product novelty; adherence to schedule
国家哲学社会科学文献中心版权所有