期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2018
卷号：28
期号：1
页码：487-491
语种：German
出版社：University of Oradea
摘要：In economic development of the Bihor County, it’s touristic potential plays an important role. A significant part of the before County touristic potential represented by the Apuseni mountains. In this area there is a high number of touristic guesthouses prepared to receive their guests. Online presence of these guesthouses is an important aspect, because a larger number of tourists are booking and paying online their stays, they are informing themselves online regarding the tourist destinations. In the conducted research we have analyzed websites offer touristic guesthouses in Bihor County, situated in Apuseni Mountains area. We dealt with the online instruments used by touristic guesthouses in customer retention strategy. We have analyzed the measure in which those instruments are used on the accent made on each of the instrument categories mentioned in this study.
