期刊名称：International Research Journal of Business Studies
印刷版ISSN：2089-6271
电子版ISSN：2338-4565
出版年度：2021
卷号：13
期号：3
页码：227-240
DOI：10.21632/irjbs.13.3.227-240
语种：English
出版社：Prasetiya Mulya Publishing
摘要：This study aims to analyze the strategy of developing Riau Malay woven fabrics’ competitiveness and what factors predominantly influence efforts to develop the sustainable competitive advantage of the Riau malay weaving industry based on local wisdom of Malay fabrics in Pekanbaru. The sampling technique chosen was using a purposive sampling of 14 SMEs of Riau Malay woven fabric in Pekanbaru. SWOT analysis was applied as an analysis tool. This research is more in looking at the Riau Malay woven fabric craftsmen based on their ethnic abilities to differ from previous research. The research findings show aspects of product strength consisting of authenticity values of motifs/patterns based on typical regional philosophies not possessed by other regions as a cultural identity. Human resources’ knowledge and skills in producing Riau Malay Weaving fabrics inimitable, and there is no substitute for being a force that will not quickly transfer to other companies.
