摘要：Migration flows in the Russian Federation are intensive in recent years. People go to the places where they can have better conditions for work and solutions of social problems. The purpose of this article is studying such opportunities in the strategy of regional social and economic development of 2030. The methodology of the research consists in the solution of a number of questions. The concept “life cycle of family” is debatable. The paper gives its treatment and presents the cognitive map of requirements of different stages of the life cycle. The authors give the analysis of the strategy of regional social and economic development. The empirical base of the research is the strategy of social and economic development of Volgograd region, Rostov region, Krasnodar Krai, the Republic of Kalmykia, the Republic of Adygea. The article characterizes the specifics of satisfying needs for services of health care, education, culture, sport, the possibility to receive housing, the requirement to human resources in the specified regions. It allowed to define characteristics of individuals interested in accommodation on a certain area and to offer directions of their rebranding. The article provides assessing competitiveness of the strategy of regional social and economic development for 2018–2030 in terms of the family life cycle. The following indicators are used for this purpose: climate attractiveness, unemployment rate, population share with incomes below the subsistence rate, infantile mortality on 1 thousand births, mortality on 100 thousand people of the working population, average monthly salary, share of the employed in small and average business from the total number of the population. The authors conclude that the developed strategies of socio-economic development of territories taking into account the competition between regions do not fully contribute to overcoming the negative trends of their development. In addition to working out the strategy of a particular subject of the Russian Federation, the analysis of the provisions planned by neighboring regions is necessary.
