期刊名称：Russian Journal of Agricultural and Socio-Economic Sciences
印刷版ISSN：2226-1184
电子版ISSN：2226-1184
出版年度：2019
卷号：93
期号：9
页码：117-126
DOI：10.18551/rjoas.2019-09.12
语种：English
出版社：Russian Journal of Agricultural and Socio-Economic Sciences
摘要：Market for products made of palm oil and its derivatives have been on the rise. This is a good chance for the industry of palm oil tree plantations in Indonesia especially in Riau Province to advance their competitive qualities in order to achieve maximum economic performance. Augmentation of competitive quality is determined by company’s ability to implement price strategy, product differentiation, innovation, and research and development. This study conducted to finding the market structure model, behavior and performance of palm oil plantation companies in Riau Province in Indonesia. This study uses the Structure-Conduct-Performance approach. Observations have been made in the industry of palm oil in Riau Province producing CPO. This is a descriptive-explorative study with data collection technique of in-depth interviews on selected informants. Data analysis is carried out with statistics in two stages: first, normality test and second, correlation test. The normality test method used in this research is the Kolmogorov Smirnov method meanwhile the correlation method used here is the Spearman’s rho correlation method. Additionally, the Spearman’s rho is suitable for data with number of observations less than 30. Based on the results of the normality test by using the SPSS v.20, it is found that the highest correlation is the structure variable with behavior. All the correlations have positive direction showing that there is a one-way correlation between the structure, behavior, and performance variable. This means that if structure increases, the behavior increases. If behavior increases, the performance progresses, and vice versa.
