期刊名称：Russian Journal of Agricultural and Socio-Economic Sciences
印刷版ISSN：2226-1184
电子版ISSN：2226-1184
出版年度：2019
卷号：88
期号：4
页码：117-125
DOI：10.18551/rjoas.2019-04.16
语种：English
出版社：Russian Journal of Agricultural and Socio-Economic Sciences
摘要：Owning a car is certainly the desire of everyone, for those who have not been able to buy a car or do not want to be bothered with maintenance and other costs, or maybe just need a car at certain times. So, alternative car rental is one of the best solutions. Using a rental car / car rental at this time is very easy and quite affordable; this is because the growth of service providers also grows very rapidly. Transportation is known as one of the links of goods and passenger distribution networks that have developed very dynamically and play a role in supporting political, economic, socio-cultural and defense security development. The success of the transportation sector can be seen from its ability to support and encourage the improvement of the national, regional, local, and political stability. This study aims to analyze service quality, customer satisfaction and customer loyalty at PT. Multi Rentalindo. The data analysis method used is Structural Equation Modeling by using 132 respondents of employees of the company PT. Kawan Lama as a research sample in November 2018. The results showed that service quality has a positive effect on customer satisfaction and customer loyalty, so customer satisfaction can increase customer loyalty.
