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  • 标题:Studying media at The Margins: learning from the field
  • 本地全文:下载
  • 作者:Clemencia Rodríguez ; Martha C. Romero Moreno
  • 期刊名称:Revista Obets. Revista de Ciencias Sociales
  • 印刷版ISSN:1989-1385
  • 出版年度:2016
  • 卷号:11
  • 期号:1
  • 页码:331-351
  • DOI:10.14198/OBETS2016.11.1.13
  • 语种:Catalan
  • 出版社:University of Alicante
  • 摘要:This article, informed by ethnographic research on media at the margins, proposes a shift in perspective at several different levels: 1) instead of focusing on individual technologies, our research should examine how grassroots communicators operating at the margins exist in a media ecology that offers different potentialities in each historical situation; 2) instead of trying to determine if the media technologies used at the margin are old or new, digital or not digital, we need to explore how embedded community communicators detect local information or communication needs and use available technologies to address these needs; 3) our research on media at the margins should shed light on how grassroots communicators re-invent, hybridize, converge, and bridge technologies from one platform to another. In sum, understanding media at the margins is about embracing complexity, maintaining the notion of media ecologies, and understanding how grassroots communicators, deeply embedded in local contexts, wedge media technologies into everyday life.
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