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  • 标题:THEORIES OF CONSUMER’S SATISFACTION AND THE OPERATIONALIZATION OF THE EXPECTATION DISCONFIRMATION PARADIGM
  • 本地全文:下载
  • 作者:FLORIN LUCIAN ISAC ; SERGIU RUSU
  • 期刊名称:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
  • 印刷版ISSN:1844-7007
  • 出版年度:2014
  • 卷号:2
  • 期号:2
  • 页码:82-88
  • 语种:English
  • 出版社:Academica Brâncuşi
  • 摘要:The main paradigm that marks the literature dedicated to consumer’s satisfaction is the Expectation Disconfirmation Paradigm. A lot of theories explaining the nature and the development of consumer’s satisfaction from various perspectives fall under the umbrella of this paradigm
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