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文章基本信息

  • 标题:PARTICULARIZING STRATEGIES AND RESEARCH METHODS FOR PERCEIVED QUALITY IN THE FIELD OF BANK SERVICES
  • 本地全文:下载
  • 作者:FLORIN LUCIAN ISAC ; SERGIU RUSU
  • 期刊名称:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
  • 印刷版ISSN:1844-7007
  • 出版年度:2014
  • 卷号:2
  • 期号:2
  • 页码:185-187
  • 语种:English
  • 出版社:Academica Brâncuşi
  • 摘要:One of the most important antecedents of service customer’s satisfaction is their perceived quality. This article tries to present the main strategies and research methods for perceived quality, with special focus on bank services.
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