期刊名称：Russian Journal of Agricultural and Socio-Economic Sciences
印刷版ISSN：2226-1184
电子版ISSN：2226-1184
出版年度：2019
卷号：87
期号：3
页码：305-311
DOI：10.18551/rjoas.2019-03.36
语种：English
出版社：Russian Journal of Agricultural and Socio-Economic Sciences
摘要：Tourism is one of the key supporting sectors in Indonesian economy which has significant contribution to its GDP. Lately, agri-tourism becomes a featured product of Indonesian tourism in various scales. Even if it grows in a significant way, but developing agri-tourism still need additional support from related parties, especially from consumers. Customers’ satisfaction has a crucial impact in determining their loyalty and behavior, and also affects the sustainability of agri-tourism business. Any problem on these fields can hold up the agri-tourism development. This research is aimed to analyze the effect of service quality, customer’s value, livelihood assets, destination image, and performance of local government on behavioral attention of agri-tourism’s visitors. This research employed structural equation modeling (SEM) using WarpPLS software. The results indicate that both service quality of agri-tourism and quality of human resource have significant effects on relationship marketing, customers’ satisfaction, and behaviora intention. Moreover, livelihood assets aspect also has affected the customers’ behavioral attention significantly.
