期刊名称：Russian Journal of Agricultural and Socio-Economic Sciences
印刷版ISSN：2226-1184
电子版ISSN：2226-1184
出版年度：2019
卷号：87
期号：3
页码：220-230
DOI：10.18551/rjoas.2019-03.26
语种：English
出版社：Russian Journal of Agricultural and Socio-Economic Sciences
摘要：Nowadays, business rivalry in the food and beverages industry is going tightly and pushes the company to planning innovative marketing strategy. To capture the market needs, the company should have added value to their product. In addition, the company must also have a good marketing strategy to attract potential consumers. Fruit combining is one of creative innovation product that combines the original fruit and jelly in one package, which combines the need for vitamins in fruits and fibbers in the jelly. Fruit combining are expected to be the solution in modern society to save the fruit. Not even in the flavor of fruit, but it can also represent an alternative for daily fruit consumption society. Urban family activities are indeed heavy, if they not had time to cut and processing fresh fruit at home, fruit combining products could be a good alternative to substitute the need for fibber and vitamins needed by the body. In order to compete and hold out, focusing activity and company business process have to concentrate in dynamic customers needs until purpose of filled customers needs and customers satisfaction will completed, because of that, our start up business focusing on how to selling of their new product fruit combining. The purpose to be achieved are to give more innovative marketing strategy based on society dynamic changes to arrogate the fruit combining market. Analyze and information obtained and limited in Banten and Jakarta area. Result and conclusion from these researches are about information of consumer behaviors concerning to fruit combining products and information about strengthen and weakness of the product see based on current marketing concepts. And the end, based on received and refined data, we conclude that a strategic marketing planning will arrogate market, brand awareness and market educated from fruit combining special quality.
