期刊名称：Russian Journal of Agricultural and Socio-Economic Sciences
印刷版ISSN：2226-1184
电子版ISSN：2226-1184
出版年度：2018
卷号：79
期号：7
页码：107-112
DOI：10.18551/rjoas.2018-07.11
语种：English
出版社：Russian Journal of Agricultural and Socio-Economic Sciences
摘要：The presence of pick-up service has caused a shifting in the pattern of consumer behavior. This happens particularly in the retail sector so that the growth of this business is increased. This paper aims to explain the relationship between impulsive and compulsive buying behavior in the retail sector. Previous studies showed that product characteristics and purchasing behavior of the retail sector are strongly related to the impulsive and compulsive buying behavior. The shifting model of conventional to online retail business demands retail management to design various strategies. One of which is to develop a creative retail mix. As a response to the trend of online retail, the management must redefine the understanding of such retail mix so as to develop a retail mix based on information technology.
