摘要：The study presents the results of studying the relationship between the effectiveness of innovation and the investment process, based on a comparison of concepts, analysis of the return on investment by type of activity, and ranking of factors of the effectiveness of innovation. The article presents a comparative analysis of methods for determining the effectiveness of innovative activities, which showed the quantitative ratio of factors that limit innovation and typical assessment methods. The key principle of building a system for the effectiveness of innovative activities of companies in the agro-industrial complex in the context of the investment process has been determined. An experimental test of the methodology for assessing the effectiveness of innovative activities from the investment position was carried out and a complex for the development of innovative activities was developed, which determined the opportunity to identify the most promising market niches of the company.
