摘要:This study aims to identify the role of event museum events in the development of tourist attractiveness of the Rostov region. The article describes the museum network of the Rostov region, considers ways to attract tourists to the region; types of events are considered, features of museum events are investigated, stages of the organization of events are resulted, the successful experience of development of museum events in the Rostov region is described, and also tendencies of development of events museum actions are defined.