摘要：The success of a TV personality, both in the social and professional sphere, depends on the speed and effectiveness of his thinking, creative behavior in unexpected and unpredictable situations. The ability to quickly navigate various communication situations, find a successful path contributes to success. Knowledge about speech behaviour, speech impact, as well as the ability to use speech strategies and tactics can help achieve definite goals and increase communication efficiency. The study of speech behaviour of Oprah Winfrey has been carried out within the framework of hidden pragmalinguistics. The conducted research contributes to the development of a methodology for diagnosing the personality qualities of a speaker by his speech, to the theory of studying stereotypical speech behavior of professional groups.
