摘要：This article takes Seda County’s characteristic Gesar culture and folk religious culture as the research content, and conducts innovative design research on Seda County’s cultural and creative products. Enumerates the cultural expression of Seda County, summarizes the design elements and design principles of cultural and creative products, and combines them with the design of fragrances to make corresponding design practice cases to provide design for contemporary cultural and creative products New innovative ideas have been introduced, and its cultural connotations and inner emotions have been conveyed.
