摘要：Creation of an enabling environment for small and medium-sized businesses in the service sector, most affected by the COVID-19 pandemic, is one of the most pressing challenges of the moment as never before. The purpose of the study is to analyze the current trends in the activities of business associations in a pandemic. Research objectives: to study the problems of SMEs, to consider the degree of adaptation of business associations to the crisis conditions caused by the pandemic. The study used the following methods: description, comparison, analogy and generalization, aggregation, analysis and synthesis. The results of the work are: analysis of the destabilizing factors that determine the current trends in the development of business associations; identification of promising types of commercial business services provided by business associations at the present time; author's approach to determining the economic effect of digitalization; an assessment of the economic effect of digitalization on the example of calculating the cost of one of the most demanded commercial services provided by business associations - a consulting seminar held online and offline.
