期刊名称：International Journal of Sport and Health Science
印刷版ISSN：1348-1509
电子版ISSN：1880-4012
出版年度：2021
卷号：19
页码：10-21
DOI：10.5432/ijshs.202045
语种：Japanese
出版社：日本体育学会
摘要：This study on charity sport events in Japan aimed to determine how the participants, event organizer, and beneficial organizations co-create values and make their event effective. Using the Sport Value Framework (Woratschek et al., 2014) as the theoretical framework, questionnaire and interview surveys were conducted on “Value Received” and “Value Created” from the perspective of the three abovementioned stakeholders. The results identified four concepts: “Running event opportunity (marathon participation and commemorative gift),” “Opportunity for interaction,” “Motivation for contributing to society,” and “Psychological benefits” for the values received by the participants, and five concepts of “Financial support,” “Impression of marathon runners,” “Social system supporting fundraising,” “Communication opportunities,” and “Connection with other organizations in the community” for the values created by the participants. These results were presented in a schematic form as a logic model, and allowed for identifying the social impact of charity runs. The present findings will help visualize and communicate the values of these events for communities hosting a charity sport event in the future, event organizers, charity runners, charitable organizations, and donors.
关键词：charity sport events;value co-creation;charity runner;logic model
