期刊名称：Вестник Кемеровского государственного университета
印刷版ISSN：2078-8975
电子版ISSN：2078-8983
出版年度：2021
卷号：23
期号：2
页码：486-493
DOI：10.21603/2078-8975-2021-23-2-486-493
语种：English
摘要：The article introduces a comparative analysis of the images of language consciousness that arise in native speakers of German and Russian as reactions to the lexeme Instagram. The vocabulary associated with this social net remains understudied in Russian linguistics. The research was based on a free associative experiment and compared verbal reactions of German and Russian native speakers aged 20–25. The core of the associative field Instagram appeared to be similar for both linguacultures. For Russian respondents, the core of the associative field of Instagram involved such frequent reactions as video, advertising , stories, photos, blogger, animals, business, food, subscribers, etc.; for German participants – Werbung (advertising), Bilder (pictures), Fotos (photos), Informationen (information), Videos (video), Essen (food), Fake (fake), Filter (filter), Posten (posts). The main difference was that the former saw Instagram as a means of earning (money, business, business platform, self-promotion, shop, etc.), while the latter used it for communication (Messenger (messenger), Kommentieren (comment), Freunde (friends). The obtained results can be explained by the global nature of the network, similar interests of its users, and linguistic globalization.
