期刊名称：Akademos: Revista de Ştiinţă, Inovare, Cultură şi Artă
印刷版ISSN：1857-0461
出版年度：2020
卷号：NR. 3
期号：58
页码：80-85
DOI：10.5281/zenodo.4269496
语种：English
出版社：Academy of Sciences of Moldova
摘要：This paper aims to present the role of marketing creativity and how it can be applied in public health. Thus, there is a need to intersect three areas: marketing, public health and ethics. The idea of applying creative thinking does not refer only to promotion, but to the whole marketing complex, including: product, price and placement, and this can lead to ethical dilemmas, especially in the field of public health. The present article illustrates the connection between social marketing creativity and the ethical limits in which it is to be integrated. Promotion is the most visible element in the marketing mix, which is why in this research were analyzed five social video spots in terms of marketing creativity.
