首页    期刊浏览 2024年11月24日 星期日
登录注册

文章基本信息

  • 标题:Boosting people’s ability to detect microtargeted advertising
  • 本地全文:下载
  • 作者:Philipp Lorenz-Spreen ; Michael Geers ; Thorsten Pachur
  • 期刊名称:Scientific Reports
  • 电子版ISSN:2045-2322
  • 出版年度:2021
  • 卷号:11
  • DOI:10.1038/s41598-021-94796-z
  • 语种:English
  • 出版社:Springer Nature
  • 摘要:Online platforms’ data give advertisers the ability to “microtarget” recipients’ personal vulnerabilities by tailoring different messages for the same thing, such as a product or political candidate. One possible response is to raise awareness for and resilience against such manipulative strategies through psychological inoculation. Two online experiments (total \documentclass[12pt
国家哲学社会科学文献中心版权所有