文章基本信息
- 标题：The Effects of COVID-19 Pandemic on Service Sector Branding Tendency: Evidence From Turkey
- 本地全文：下载
- 作者：Hale ALAN ; Ali Rıza KÖKER
- 期刊名称：Ege Academic Review
- 印刷版ISSN：1303-099X
- 出版年度：2021
- 卷号：21
- 期号：3
- 页码：227-245
- DOI：10.21121/eab.959927
- 语种：Turkish
- 出版社：Ege University, Faculty of Economics and Administrative Sciences
- 关键词：COVID-19;Service Sector;Branding;Service Marks;Trademarks
