标题：Analysis of the implementation of the communication strategies for men who have sex with men to be tested for HIV and aids and test connection with their treatment in Curitiba, Brazil
期刊名称：RECIIS - Electronic Journal of Communication, Information & Innovation in Health
电子版ISSN：1981-6278
出版年度：2021
卷号：15
期号：3
DOI：10.29397/reciis.v15i3.2327
语种：English
出版社：Institute of Communication and Scientific and Technological Information in Health
摘要：There are access barriers faced by gay men and men who have sex with men (MSM) to be tested for HIV/Aids and their treatment due to structural and symbolic factors. Hence, the objective of the study that underlies this article is to analyze the implementation of the communication strategies for expanding the testing and to link its result to treatment for HIV/Aids in Curitiba, Paraná, Brazil, by the project A Hora é Agora (AHA), implemented from December 2014 to September 2017, with the aim of coming closer to gay men and MSM and developing more effective means of communication, identifying facilities and difficulties. A qualitative approach by means of the documental analysis of the communication plan and activity reports was developed. The lessons learned were the good acceptance of the ‘face to face’ campaigns made by peer educators in public spaces, especially at gay parties, and the need to develop specific strategies for MSM who do not identify themselves as being gay.
