摘要：The article reveals the issue of irrational use of natural resources in Ukraine that affects public health, population working ability and macroeconomic performance. It has been found that heavier responsibility of each individual and changes in values can improve the current situation. It is concluded that the general utility function can be increased by rational nature management and implementation of the development strategy minimizing such negative risk factors as ecological state deterioration, inefficient functioning of the healthcare system, excessive use of chemical compounds while producing agricultural products, etc. The key in the study is the formation of a holistic view of the relationship between pollution and the state of the environment and harm to public health based on the analysis of rational nature management and environmental pollution and their negative impact on environmental health. A model has been developed that takes into account the negative environmental impact on health and the investment that is necessary to be healthy and stay productive.
