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  • 标题:Management of logistics and marketing behavior of innovation clusters in territorial communities in the context of digitalization of society and the online market
  • 本地全文:下载
  • 作者:Olena Lozhachevska ; Tamara Navrotska ; Olga Melnyk
  • 期刊名称:Laplage em Revista
  • 电子版ISSN:2446-6220
  • 出版年度:2021
  • 卷号:7
  • 期号:3
  • DOI:10.24115/S2446-62202021731299p.315-323
  • 语种:English
  • 出版社:Universidade Federal de São Carlos - UFSCar/Sorocaba
  • 摘要:The article considers the process of improving the management of logistics and marketing behavior of innovation clusters in territorial communities in the context of digitalization of society and the online market. Attention is focused on the need for territorial communities to form an institutional environment favorable for the development of innovation clusters. It is noted that the best synergetic effect from the functioning of innovation clusters is achieved mainly in a post-industrial economy with a supercompetitive environment.
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