摘要：A recent trend in political campaign studies is the use of sentiment analysis to understandusers'decisions. The scandal of Facebook and Cambridge Analytics is an example of efforts touse social media platforms to impact citizens' will.This research aims to answer the question:Did the Facebook reactions of users in Mexico reflect the outcomes of the elections and possibly also the users' emotions toward the political candidates of the State of Mexico in2017?To answer the research question, we analyzed data collected from 4.,128 Facebook postsand their reactions. The available reactions for Facebook users are: like, love, haha, wow, sad,and angry. Doing so revealed some kind of mood from the users in the Facebook commentssection and opinions of the local government campaign in the central State of Mexico.Theelections studied took place in June 2017.our findings show that the winning political partyhad more negative sentiment and fewer posts and users'discussions of the candidates inFacebook comments sections than the political party with the largest positive sentiment. Thisparty was unsuccessful in winning the elections.
