摘要：This article proposes guidance on how academic researchers can publish maintaining research quality, research excellence, impact and ethics principles. The three features of artificial intelligence (AI) (intentionality, intelligence, and adaptability) have been applied towards developing the foundation of publishing like “thinking machine”. By revisiting the notions of “publish or perish”, Research Excellence Framework (REF), academic pathways of teaching and research (T&R) or Teaching, Scholarship and Professional Practice (TSPP), this article develop propositions on achieving high-quality, impactful and compliant research. Also, the article reveals ethical dilemmas such as abuse of data, unconsented acknowledgements, the oligopoly of major publishers, “all authors have contributed equally”, a decline in the quality of publications, “add my name”, “ghost authorship” and gifted authorship. Finally, the article develops ethics rules and 12 simple guidelines on how to publish like AI but obey the rules of the game.
关键词：Research Excellence Framework;Teaching ;Research (T;R);Teaching;Scholarship and Professional Practice (TSPP);Ethical Dilemma;Ethics Rules;Publish or Perish
