摘要：Winter tourism is a type of tourism that has an important place in national and regional tourism policies due to its characteristics such as higher income compared to other tourism types and contributing to the spread of the tourism season throughout the year. Turkey has the important winter tourism centers such as Uludag, Palandöken, Kartalkaya, Erciyes and Ilgaz. In addition, the number of winter tourism centers operating locally is substantial. One of these local winter tourism centers is located in Ordu province. One of these local winter tourism centers is located in Ordu province. Çambaşı Ski Center, which was opened in 2017, started to host its visitors in the best way. Although Ordu province has an important potential in terms of winter tourism, it does not have enough national and international recognition yet. The aim of this study is to examine how the contributions of winter tourism to Ordu region effect local development. In order to reveal the importance of winter tourism in the Ordu region in terms of local development, data were collected from local authority representatives, university academic staff in the field of tourism, tradesmen and craftsmen, tourism enterprises and winter tourism center employees with the help of an interview form. When the findings obtained in the study are evaluated in general, it is seen that Ordu province has important attractions in terms of winter tourism, but it is not yet well known as a winter tourism destination, especially internationally. The real contribution of winter tourism activities to the development in the region will be possible if more visitors prefer the region. Increasing the demand for winter tourism in the region will only be possible with effective and efficient marketing efforts. In this context, various suggestions have been developed in the study in order for Ordu to get a higher share from winter tourism and create an attraction.
关键词：Winter Tourism;Çambaşı Ski Center;Regional Development
