摘要:The article is devoted to the assessment of existing level of development of information and consulting system in agricultural and industrial complex. The relevance of covering methodological issues is due to the current level of development of information and consulting services in regions, the rapid and large-scale expansion of the Internet space, the established world experience in introducing innovations, and the need to implement state policy in the field of agriculture. The paper considers the works of Russian scientists and economists on improving the system of agricultural consulting. The positive world experience of spreading an effective system of innovative and consulting services of rural areas is studied. For discussion, the authors propose a methodology for choosing a model of an innovative service center in rural areas. The effectiveness of application of comprehensive information system with the involvement of educational organizations is justified. The experience of functioning of Center for Support of Rural Development on the basis of regional university is presented. The authors formulate proposals for improving the innovation and consulting infrastructure in the agricultural and industrial complex in order to increase the efficiency of providing information and consulting services, increase the level of knowledge of rural population, the personnel of agricultural producers, disseminate information about the achievements of scientific and technical community, innovative developments and methods of management, effective interaction of agricultural entities, authorities, scientific and educational organizations.