摘要：Digitalization is an integral part of the development of the economy and society in modern conditions. On the one hand, the introduction of innovative technologies creates new opportunities for business development, on the other hand, dictates new rules and requirements for its organization. At the same time, social and economic development cannot be imagined without taking into account the social dimension of economic growth. Increasing economic indicators of business development in Russia and reducing the growth of social tension is a complex task for the coming years, which determines the relevance of research in the field of implementing social functions of business. This problem became especially important during the coronavirus pandemic, when the need to protect individual social groups of citizens and provide various types of social services through remote access was manifested. The transformation of the service sector under the influence of the digitalization process poses the business community with the task of accessibility of socially significant products and services in 24/7 mode. It should be noted that business socialization is carried out at the intersection of entrepreneurship and charity and is embodied in various business models. The article addresses the problems of developing modern forms of implementing the social functions of business in the context of the digital transformation of the economy and society. One of the tools to solve the problem of implementing the social functions of the business in the environment is the mechanism for developing and implementing social business projects, taking into account their effectiveness and social significance.
