摘要:Russia has set a tremendous task to implement import phase-out in the country’s travel industry and turn tourism into a competitive, efficient branch of the Russian economy. The implementation of the import phase out policy in tourism takes place in the regions, granting state support, which provides the reducing prices for tourists transport services, forming competitive domestic offers, as well as promoting the existing tourist potential. As a result, the achieved goal of the study allowed us to identify the main conditions necessary for the implementation of the import phase out policy of the travel industry. The hypotheses formed as a result of the study were confirmed. The policy of import substitution of the tourism industry will increase its rating and the level of recognition of its territory, as well as increase the number of domestic and inbound tourist flow, focusing on regional tourist clusters and tourist brands in the region.