摘要：Responsible consumption practice is crucial to minimizing waste as part of sustainable development (SDG 12). This can be achieved by extending product life in a cradle-to-cradle system as part of a circular economy. However, are consumers willing to extend product life by reusing materials? The phenomenon of re-commerce, where consumers sell products to each other (C2C), takes place in physical as well as web-based markets. This project focuses on enabling factors for re-commerce practices on Facebook among consumers in Bangladesh. A review of existing literature provided grounds for an empirical focus group study of Bangladeshi consumers. Using a social practice theory perspective in a thematic analysis shows that enabling factors in terms of technical <i>competence</i>, context-bound conditions influencing <i>meanings</i> such as socially accepted procedures, and practical practices relating to <i>materials</i> such as payment forms and logistics support, all serve as enabling or hindering factors. The study contributes to the understanding of conditions for re-commerce practices as part of a circular economy system where consumers are encouraged to engage in responsible consumption by extending product life cycles.
