期刊名称：The USV Annals of Economics and Public Administration
印刷版ISSN：2344-3847
出版年度：2021
卷号：21
期号：33
页码：31-41
语种：English
出版社：Editura Universitatii Ştefan cel Mare din Suceava
摘要：Identifying how the population looks at the pro-environment marketing strategy, the weaknesses and strengths of this strategy as well as its involvement in environmental marketing, employee responsibility and the firm's efforts to pursue a continuous process of improvement are also some of the objectives targeted in this study. All these objectives, as well as the environmental components of marketing, must be linked to the objectives and environmental policy of the company. The chances of success of environmental marketing depend on the extent to which it is considered the cornerstone of an integrated concept, anchored in the environmental management of the company. Through this study we wanted to analyse the behavior, opinions and attitudes of the population of Suceava County regarding green marketing strategies; we also set out to know through this paper the benefits and opportunities of green marketing strategy, to study its challenges, to check the awareness of the population in this area regarding the green marketing status (Green marketing) as well as the social responsibility adopted by companies in Romania, and last but not least to identify to what extent the choice of end consumers is influenced by the approach of green marketing strategies by companies/organizations. The research coordinates are spatial, the research took place in the online environment on a sample of 385 people; time, the data presented were collected through quantitative research, the questionnaire was distributed between 02.05.2020-17.05.2020 to the population of Suceava County and modal, the respondents received a message either on the phone or on social networks in the text of which was incorporated the link to the access link on the Google forms platform containing the questionnaire. Thus, e-mail was used to invite the chosen people to participate in the online questionnaire.
