摘要:The transformation trend towards digital technology to achieve sustainability targets and meet legal regulations has been visible in many industries. The printing sector has already been increasingly boosting sustainability performance through digitalization to automate workflows of processes. The goal of this paper is to initially diagnose a sustainable performance of Printing 4.0 (Industry 4.0 in the printing sector). To achieve this goal, qualitative interviews were carried out with representatives of 11 printing companies. Results of the diagnostic study showed that advanced technologies have had a positive impact on sustainability in the analyzed printing companies due to a higher awareness of sustainability. It was observed in the surveyed sample that interviewees confirmed such an assumption. These companies that tailor their operational activities toward digitalization have more quickly noticed a positive effect on their sustainable businesses. This survey has served as a basis for more extensive research.