摘要：This study aims to measure the quality of tourist guidance education at the undergraduate level according to the opinions of the students. The Tourist Guidance Education Quality Scale was applied to 916 students from nine universities, selected through multi-stage cluster sampling method. In data analysis, independent samples t-test, one-factor analysis of variance, Tukey test, and descriptive analysis were used. The study reveals that the students' perceptions on program and teaching quality, management and support services, teaching environment, teaching outcomes, and general quality were moderate, and their academic staff's quality perceptions were good. The gender, grade, and academic success of the tourist guide candidates did not show a significant difference on their perceptions of quality. In addition, it was revealed that the candidates' accommodation, career preferences, and ages had a significant difference in their perceptions of quality. This research is expected to serve in quality management practices in tourist guidance education.
