摘要：The objective of the article is to research the priorities in providing animation services during recreational activities for different age groups of tourists. The study involved 324 respondents who belonged to four age groups (1 group: aged 17 - 23; 2 group: aged 24 - 35; 3 group: aged 36 - 50; 4 group: aged 51 - 65). The main condition was the presence of experience of recreational rest in Ukraine and abroad. Methods: Analysis of scientific and methodological sources, surveys, questionnaires, method of expert evaluation, pedagogical experiment, statistical data of pedagogical observation, factor analysis. Results. It is established that the availability of quality animation activities ranks fourth among the priorities in choosing the place of health-recreation rest. Priorities in the choice of animation services for different age groups of tourists from Ukraine differ significantly. The most popular for all age groups are: concert and entertainment animation; animation for adults; children’s animation; exhibition animation; physical culture and health animation; show animation. The comparative analysis of the organization of animation services during the recreational rest of tourists showed that the most high-quality and interesting organization of animation activities is provided by hotels in Turkey and Egypt. Conclusions. The following main trends and changes in providing animation services have been identified: reduction of animation programs and cutdown of diversity in providing animation services; reducing the level of requirements for the content of animation programs; deterioration of the level of animation services in both national and foreign recreation areas.
