摘要：Consumers are choosing more carefully the products they buy and paying more and more attention to indigenous agricultural and food products protected by labels at national and European level. With its legislative framework, the EU to protect the value of these products with appropriate designations of origin (PDO), geographical origin (PGI) and guaranteed traditional specialty (TSI). All products protected by PDO, PGI and TSI at the EU level are in the database eAmbrosia - the EU geographical indications register. The Republic of Croatia has so far protected 31 products, of which 14 products with the PDO label and 17 products with the PGI label. Other statutory certification schemes in the EU and / or voluntary certification schemes at national level as well as those managed by private entities also have to aim to help consumers choose the products they buy. In order to increase the recognition and promotion of domestic agricultural and food products, the Republic of Croatia has established a national quality system of agricultural and food products through a unique recognizable label - "Dokazana kvaliteta “. In order to attract even more consumer attention for such products, additional investment is needed in the promotion and education of consumers in the national and international market.
