摘要：The aim of the research was to analyse the opinion of young consumers (students) on the frequency of purchase and consumption of chicken meat, and the impact of freezing on quality of its meat. Data collection was conducted using a survey method where a survey questionnaire was used as an instrument. The survey questionnaire consisted of 15 questions, where part of the survey questions was related to demographic characteristics, and part to the frequency of purchase and consumption of chicken meat, together with the impact of freezing on its quality. The questionnaire was conducted on 156 undergraduate and graduate students from three different institutions, parts of Josip Juraj Strossmayer University of Osijek. Age of participants was from 18 to 25 with average of 21 years. Out of 156 participants, 79 were from the rural area and 77 from the urban area. The results showed that young consumers usually buy chicken meat in supermarkets, mostly breasts and drumsticks with thighs. They also think that frozen meat is not safer than fresh and that freezing has a negative impact on meat quality. Furthermore, they think that greatest impact of freezing on chicken meat is deterioration of the smell and taste of meat. The results obtained in this survey can serve as a basis for future research on other consumer groups (different age groups) about their opinion on impact of freezing on chicken meat quality.
