标题：Social value as a strategic factor in heritage and tourist management: The case of the Altamira Cave World Heritage Site (Spain)
其他标题：El valor social como factor estratégico en la gestión patrimonial y turística: El caso del sitio patrimonio de la humanidad Cueva de Altamira (Espa?a)
期刊名称：PASOS. Revista de Turismo y Patrimonio Cultural
印刷版ISSN：1695-7121
出版年度：2021
卷号：19
期号：4
页码：675-693
DOI：10.25145/j.pasos.2021.19.044
语种：English
出版社：Universidad de La Laguna
摘要：The social dimension of value has become a cornerstone of the debate about tourism conservation, management and sustainability in relation to cultural heritage. This article examines the role of social value in heritage management and tourism promotion through the case of the Altamira Cave as a UNESCO World Heritage site by analysing the perspectives of non‑expert actors in heritage management. To do this, two surveys were conducted, one aimed at visitors (1047 valid questionnaires) and the other at the Spanish population at large as the host community (1000 valid questionnaires). The results show how these agents interpret the existence, aesthetic, economic and legacy value in ways that differ from those of the experts, deepening the complex relationship between heritage promotion and preservation, and broadening the debate on how social value can contribute to strengthen the international and national image of heritage destinations in the face of the uncertain future of the global tourism market.
其他摘要：La dimensión social del valor se ha convertido en una piedra angular del debate sobre conservación, gestión y sostenibilidad turísticas en relación al patrimonio cultural. El presente artículo examina el papel del valor social en la gestión patrimonial y
