期刊名称：PASOS. Revista de Turismo y Patrimonio Cultural
印刷版ISSN：1695-7121
出版年度：2021
卷号：19
期号：4
页码：811-824
DOI：10.25145/j.pasos.2021.19.053
语种：English
出版社：Universidad de La Laguna
摘要：Instagram is a social media network that uses mainly images that offer information on places and tourism. It allows people to explore destinations through content published by family, friends and acquaintances, tourism companies, or by public figures such as travel bloggers or influencers. The objective of this study is to analyse posts on Instagram of a group of influencers and their possible relationship with inspiration, social identification and motivation in the destination choice of their followers. A qualitative analysis of several Instagram posts uploaded by travel influencers was carried out identifying manifest and latent content of the same relating to the research objective. The findings show that the followers express their social identification with the influencers in comments of support and likes, for the activities the influencers carry out and they express their motivation to travel to the same places.
其他摘要：Instagram es una red social basada principalmente en imágenes que contiene gran cantidad de información sobre viajes y turismo. Además, permite explorar destinos a través del contenido publicado por familiares, amigos y conocidos, por empresas turísticas,
关键词：Instagram; Inspiration; Social identification; Motivation; Destination choice.
其他关键词：Palabras Clave: Instagram; Inspiración; Reconocimiento social; Motivación; Elección de destino.
