标题：On -line consumer engagement on tourism services´ socialmedia: a comparative analysis between brazilian air companies´ fanpages
其他标题：Compromiso del consumidor online en las redes sociales de servicios turísticos.Un análisis comparativo entre aerolíneas brasile?as a partir de sus fanpages
期刊名称：PASOS. Revista de Turismo y Patrimonio Cultural
印刷版ISSN：1695-7121
出版年度：2021
卷号：19
期号：4
页码：799-810
DOI：10.25145/j.pasos.2021.19.052
语种：English
出版社：Universidad de La Laguna
摘要：The overall objective of the research was to analyse how air companies engage with their clients in their respective fan_pages of their regions. The methodology used was critical discourse analysis of air companies fan‑pages. This is exploratory‑descriptive research, with a qualitative approach and the study of multiple cases as a research strategy. The results show that airline fan pages need greater updating, video posts, longer postings, and greater reponse to their users.
其他摘要：Esta pesquisa teve por objetivo analisar de que forma se dá o engajamento dos consumidores com as companhias aéreas em suas respectivas fanpages. Como suporte teórico, utilizou TICs e mídias sociais, servi?os turísticos e o engajamento do consumidor. Trat
关键词：Airlines; Social media; Facebook; Consumer engagement.
其他关键词：Palavras -chave: Companhias aéreas; Mídias sociais; Facebook; Engajamento do consumidor.
